In 1995, after 17 years in the tourism industry working for various tour operators, Eugene Armer teamed up with two partners to venture into the transport side of the industry, and so Wilro Tours & Transfers was born. In 1999, Eugene bought out his partners and has since continued to manage the business as the sole owner.
The company’s name is rooted in the early history of this part of South Africa, where in the 1880’s the Witwatersrand (ridge of white waters) became well known around the world to gold prospectors, adventurers and entrepreneurs. The name “Wilro” is taken from two farms that existed on the western Witwatersrand, Wilgespruit (Willow Creek) and Roodekrans (red cliff). Two brothers, Fred and Harry Struben, prospected for gold on these farms, discovering the Confidence Reef before the discovery of the main reef in 1886. The discovery of gold in turn led to the establishment of Johannesburg, which has become South Africa’s largest city and its commercial and financial capital.
Today, we are based in Randburg in the northern suburbs of Johannesburg and operate a fleet of twelve vehicles up to 7 seats in size. The company specialises in providing sightseeing tours within Gauteng province, as well as local and long-distance transfers. Our drivers are registered tourist guides and aim to provide each of our guests with a memorable experience, whether it be a short trip from airport to hotel, or several days of sightseeing in and around Gauteng.
We are bonded members of SATSA (Southern Africa Tourism Services Association) and, to meet all their stringent criteria, we are comprehensively insured through Infinity Insurance Company Ltd.